Setting up and operating water vending business in Kenya
The demand for bottled water has been contributed to by an adjacent increase in disposable income among the middle and lower income constituent of the citizenly. Additionally the Global corona virus pandemic has raised awareness of the need for clean water hence pushing the demand for clean domestic and commercial water in the country and globally.
The steady growth in demand for clean water by households and business concerns in Kenya as a developing economy has brought along the opportunity for supplying the market gap with such a water purifying plant. With a passion to create a thriving and profitable business, the proprietor of Neema Aqua have a prospect to not only make a successful business but also make positive impact in the market and community as well.
The competition in the industry is stiff as the range of startups in the sector is wide but the water business seeks to operate in niche opportunities that we’ll create through quality product, distinguished branding and innovative means of marketing to set the business apart.
The demand for bottled water has been enhanced by an increase in disposable income among the middle level and urban residents. Additionally, this group is well informed about the dangers of unclean water which has also increased the demand for bottled water. These factors have led to increased revenues from this industry significantly.
The gradual growth in Kenyan economy necessities the need for companies to specialize in their core business, at the same time outsourcing for services that are not core to their business. Marketing being such non-core services has to be outsourced and our firm will be at our clients call to aid in their marketing goals and endeavors.
A careful consideration of the industry has determined the existence of a great market opportunity for already existent players such as highlands , Dasani, Keringet among others. The challenge of the existence of unlicensed and counterfeit brands also posses a big challenge to new entrants like Neema Aqua which intends to be positioned well part of bottled water manufacturing and packaging industry in Kenya. This industry has been suffering from an influx of unlicensed players but the government is frequently coming up with measures to stop this trend.
The demand for bottled water has been contributed to by an adjacent increase in disposable income among the middle and lower income constituent of the citizenly. Additionally the Global corona virus pandemic has raised awareness of the need for clean water hence pushing the demand for clean domestic and commercial water in the country and globally.
1st quarter – the business startup stage is critical in establishing a business system that works. The first four months will be primarily dedicated to establishing business contacts as well as creating a favorable business image that will inspire confidence in our prospective clients
Short term – the immediate focus will be securing not less than 10 clients for business in the first 8weeks of operation and delivering beyond customer expectations in a timely and effective fashion.
Medium – the goals will be to secure tools and equipment to better aid the execution of our promo duties such as branded tents, sound systems, business software’s and computer systems among others
Long term – the long term outlook for the business after 5 years is the prospects for business diversification to allow the establishment of more revenue streams and also enable the position of the business to be more solid and strong financially.
